As a former pro, Golf Magazine’s Most Beautiful Women makes me shudder | Anya Alvarez
As well as the obvious point that golf in a bikini is uncomfortable, objectifying athletes does nothing for the sport we love
Golf Magazine recently ran its annual feature, the The Most Beautiful Women in Golf, an inspiring and stunning read about women who have impacted the golf industry with just their looks alone.
A couple of professional golfers were scattered into the mix, such as LPGA pros Danielle Kang, Cheyenne Woods, Belen Mozo, and sisters Jessica and Nelly Korda.
Then came the captivating photos of Julie Crenshaw, wife of former PGA Tour player Ben Crenshaw. Julie was described as waiting to embrace [Ben] behind the 18th green when he played in his final Masters tournament, as any good wife should do. Former Miss America, Kira Kasantsev made her debut in the spread, quoted as an avid golfer. And Holly Sonders, who is an NFL sideline and golf reporter, made her fourth appearance in a row, wearing the perfect golf attire: a bikini.
What is further disappointing about the spread is that the golf pros showcased are dynamic young women, with talents and interests far more captivating than their looks. For instance, Woods is active in the charity Golf Fore Africa, whose main goal is to provide clean drinking water on the continent. Kang is an avid photographer who also maintains a lifestyle blog with fellow tour player Michelle Wie, which gives an inside look at the lives of professional golfers.
Golf media has a complicated relationship with women: it simply does not know what to do with them. Golf Magazine, Golf Digestand the Golf Channelare all guilty of reducing women to their looks alone. Women Crush Wednesday was a regular feature on the Golf Channel website, highlighting aspiring female golfer pros with racy Instagram accounts; Golf Digesthas only had 23 women on its cover in its 66-year history (nine of those covers were shared with men, and three were given to non-golf pros: Sonders, social media starlet Paulina Gretzky and model Kate Upton); Golf Magazineshares the same problem of rarely featuring female pros on its cover and usually gives them coverage when the focus is on physical beauty, rather than athletic accomplishments.
I played on the LPGA tour for one season and the developmental tour for two years before that. During my time on tour I felt better coverage for female golf pros could actually help grow the game for women. Since golf is male dominated, and the recreational golf population is only 20% female, golf media focuses on appealing to men. Perhaps magazines and websites think that if they started providing real coverage on LPGA golfers men would lose interest. Maybe theyre right, but they would no longer be marginalizing women. Women make up 50% of the population, so in business terms it does not make sense to completely undermine us by only viewing us as bodies to be objectified and gawked at.
Before I played on tour though, I saw firsthand how the golf media uses women as props. I competed on a reality TV show, The Big Break, on the Golf Channel. Think of it as a survivor of the fittest for golfers, who participate in a series of challenges to move on from show to show.
When filming began one thing was transparent: a couple of the women were selected not for their talents, but rather their physical attributes. The women were asked to don bikinis and lie on their back and tummies; one young woman twirled around a palm tree.
The most sexed up they tried to make me involved a spray tan, which in turn made me look like a golfer on Jersey Shore.